Nissan Formula E Team forms new partnership

The Nissan Formula E Team is delighted to announce its affiliation with sunglasses and apparel company Coral Eyewear, on a multi-year deal.

The partnership will see Coral Eyewear supply its distinctive products, crafted using recycled plastic and plant-based materials, to all Nissan Formula E Team members throughout the 2023/24 campaign and beyond.

In addition, the marque will release special edition Nissan Formula E Team sunglasses, decorated with team colors and logos, ahead of the inaugural Tokyo E-Prix at the end of March.

Coral Eyewear is a natural partner for Nissan Formula E Team, as both brands share a commitment to sustainability while never compromising on quality.

This collaboration will also allow the Japanese squad and its drivers Oliver Rowland and Sacha Fenestraz to harness the exposure that the ABB FIA Formula E World Championship generates, to promote sustainable fashion to audiences around the world.

Founded in 2019 by George and Calvin Bailey, Coral Eyewear aims to provide stylish, luxury eyewear while using recycled and plant-based production methods. The innovative idea attracted the attention of English television presenter Jake Humphrey, who has since invested in the young company.

Tommaso Volpe, managing director and team principal, Nissan Formula E Team, said: “I’m delighted to begin this partnership with Coral Eyewear.

“Their mission aligns perfectly with the values of our team and Formula E as a whole, as we both seek to promote planet-friendly solutions and show the world that sustainability does not mean that quality needs to be sacrificed.

“I look forward to working with Coral Eyewear to achieve our shared goals over the coming years.”

George Bailey, Co-Founder of Coral Eyewear, said: “We’re immensely proud to be partnering with the Nissan Formula E Team, one of the championship’s most loved outfits.

Sustainable options

“It’s exciting to see developments in electric technology moving from the track into road vehicles, and the team are clearly making efforts to choose sustainable options across merchandise and wider procurement.

“With the Tokyo E-Prix joining the calendar for 2024, Season 10 is the perfect opportunity to showcase our sunglasses. I’m confident that this partnership will help us continue to change the industry for the better.”