Have you seen our new 12 car showroom?​

All the hard work has paid off and we are over the moon to be able to finally, reveal our brand spanking new dealership to you all, you will notice a lot of changes one of the biggest and most noticeable we have doubled in size taking our previous six-car showroom to a whopping 12 car showroom! This means you will now be able to enjoy seeing the whole Nissan range on display in the showroom. You can enjoy the ‘Re-fuel’ lounge with a hot drink and explore the innovative design lab, which allows you to interactively configure your new Nissan or take advantage of our WIFI pods.



On Monday 28th January we re-launched Dorchester Nissan in style with a V.I.P evening to celebrate. The evening was a huge success with over 180 attendees, which included the Mayor of Dorchester cutting the ribbon to officially open the showroom and also included Nissan UK members attending. On arrival our guests were treated to a selection of welcome drinks, delicious canapés from Signature catering, a mouth-watering chocolate fountain, fabulous entertainment from Aimee Jay saxophonist, a giant Scalextric from Pro-slot racing, magic and mind reading from Edward Crawford there really was plenty to keep everyone entertained!

If that wasn't enough all the guests got the chance to take part in our VIP raffle with the free entry ticket included in their invitation.  We had over 10   fabulous prizes, including a Nissan GTR track day, Dinners for 2, Luxury Hampers, Afternoon tea and many more.


We’re absolutely delighted with the showroom, we’ve represented Nissan in Dorchester since 1990 and moved to this site in 2004, the refurbishment represents a huge investment by Horizon Magna Motor Group and underlines our commitment to the brand and our local community.

We are proud to be a privately-owned company that was established in Dorset in 1971, serving the region’s drivers for over 48 years.

The reaction has been fantastic and our guest feedback seems to be of the opinion that their loved the new contemporary look, hi-tech features, and extra space. The launch was a great way to showcase our new facility and show our customers how we are striving to provide them with the very best experience.


We look forward to welcoming you all to the upgraded Dorchester Nissan!